Social marketing and public health: theory and practice
Éditeur :
Oxford University Press
ISBN :
9780198717690
Date de publication :
9 févr. 2017
Dimensions :
24,7 x 17,5 x 1,5 cm
Poids :
482 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.