Behavioural economics: a very short introduction
Auteur :
Baddeley, Michelle
Éditeur :
Oxford University Press
ISBN :
9780198754992
Date de publication :
26 janv. 2017
Dimensions :
17,3 x 11,7 x 1,0 cm
Poids :
131 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.