International business: global competition from a european perspective
Auteur :
Harrison, Andrew / Dalkiran, Ertugrul / Elsey, Ena
Éditeur :
Oxford University Press
ISBN :
9780198782131
Date de publication :
16 mars 2000
Dimensions :
24,2 x 18,7 x 2,8 cm
Poids :
1025 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explains the main activities involved in international business, and demonstrates how firms adapt to their changing environment. The authors analyse the political, economic, and legal aspects of the international business environment. It emphasises responses to developments in the world economy and on the globalization of business activity.