Direct and interactive marketing
Auteur :
Sargeant, Adrian / West, Douglas C.
Éditeur :
Oxford University Press
ISBN :
9780198782537
Date de publication :
31 mai 2001
Dimensions :
24,7 x 18,8 x 2,6 cm
Poids :
924 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a comprehensive review of the principles of direct, database, and interactive marketing. This book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan.