Doing semiotics: a research guide for marketers at the edge of culture
Auteur :
Oswald, Laura R.
Éditeur :
Oxford University Press
ISBN :
9780198822028
Date de publication :
4 juin 2020
Dimensions :
24,0 x 16,4 x 2,1 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.