Marketing: a very short introduction
Auteur :
Le Meunier-FitzHugh, Kenneth
Éditeur :
Oxford University Press
ISBN :
9780198827337
Date de publication :
25 févr. 2021
Dimensions :
17,4 x 11,3 x 1,0 cm
Poids :
149 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.