Strategic advertising management
Auteur :
Percy, Larry / Rosenbaum-Elliott, Richard
Éditeur :
Oxford University Press
ISBN :
9780198835615
Date de publication :
16 févr. 2021
Dimensions :
24,6 x 19,0 x 2,0 cm
Poids :
978 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.