Marketing english books, 1476-1550: how printers changed reading
Auteur :
da Costa, Alexandra
Éditeur :
Oxford University Press
ISBN :
9780198847588
Date de publication :
4 nov. 2020
Dimensions :
2,2 x 16,5 x 24,0 cm
Poids :
592 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.