Strategic marketing: creating competitive advantage
Auteur :
West, Douglas / Ford, John / Ibrahim, Essam / Montecchi, Matteo
Éditeur :
Oxford University Press
ISBN :
9780198856764
Date de publication :
2 juin 2022
Dimensions :
24,7 x 19,1 x 2,3 cm
Poids :
1147 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.