Oxford handbook of international business strategy, the
Éditeur :
Oxford University Press
ISBN :
9780198868378
Date de publication :
7 janv. 2021
Dimensions :
25,3 x 17,7 x 3,4 cm
Poids :
1088 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.