Relationship marketing
Auteur :
Godson, Mark
Éditeur :
Oxford University Press
ISBN :
9780199211562
Date de publication :
26 févr. 2009
Dimensions :
24,5 x 18,7 x 2,0 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.