Staying power: six enduring principles for managing strategy and innovation in an uncertain world (lessons from microsoft, apple, intel, google, toyota and more)
Auteur :
Cusumano, Michael A.
Éditeur :
Oxford University Press
ISBN :
9780199218967
Date de publication :
16 sept. 2010
Dimensions :
24,1 x 16,2 x 2,6 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.