Powers of persuasion: the inside story of british advertising 1951-2000
Auteur :
Fletcher, Winston
Éditeur :
Oxford University Press
ISBN :
9780199228010
Date de publication :
10 juil. 2008
Dimensions :
24,1 x 16,2 x 2,2 cm
Poids :
633 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.