Managing global customers: an integrated approach
Auteur :
Yip, George S. / Bink, Audrey J.M.
Éditeur :
Oxford University Press
ISBN :
9780199229833
Date de publication :
6 sept. 2007
Dimensions :
24,0 x 16,0 x 2,0 cm
Poids :
577 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.