Marketing management for nonprofit organizations
Auteur :
Sargeant, Adrian
Éditeur :
Oxford University Press
ISBN :
9780199236152
Date de publication :
8 janv. 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1126 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.