Public health branding: applying marketing for social change
Éditeur :
Oxford University Press
ISBN :
9780199237135
Date de publication :
11 sept. 2008
Dimensions :
24,5 x 17,1 x 1,8 cm
Poids :
556 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.