Strategy, innovation, and change: challenges for management
Éditeur :
Oxford University Press
ISBN :
9780199239900
Date de publication :
15 mai 2008
Dimensions :
24,0 x 16,1 x 2,5 cm
Poids :
686 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Any organization must ask three interrelated questions in order to develop its strategy: where are we, where do we want to be, and how will we get there? Given today's realities, how should companies answer these questions? In this book, leading business school academics use their managerially-relevant research to explore these questions.