Creating corporate reputations: identity, image, and performance
Auteur :
Dowling, Grahame
Éditeur :
Oxford University Press
ISBN :
9780199252206
Date de publication :
13 juin 2002
Dimensions :
23,4 x 15,6 x 1,8 cm
Poids :
475 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.