Strategic alliances: theory and evidence
Éditeur :
Oxford University Press
ISBN :
9780199256556
Date de publication :
4 mars 2004
Dimensions :
23,4 x 15,5 x 2,4 cm
Poids :
682 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic alliances challenge conventional theories of the firm. Despite their rapid proliferation and the opportunities they present for firms, they are extremely difficult to manage. This book examines the main perspectives of strategic alliance, takes stock of the evidence, and indicates prospects for a better understanding of this complex phenomenon.