Multinationals as flagship firms: regional business networks
Auteur :
Rugman, Alan / D'Cruz, Joseph R.
Éditeur :
Oxford University Press
ISBN :
9780199258185
Date de publication :
6 mars 2003
Dimensions :
23,0 x 16,0 x 1,2 cm
Poids :
337 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.