Online marketing: a customer-led approach
Auteur :
Gay, Richard / Charlesworth, Alan / Esen, Rita
Éditeur :
Oxford University Press
ISBN :
9780199265855
Date de publication :
15 mars 2007
Dimensions :
24,5 x 18,9 x 2,3 cm
Poids :
1034 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online.