Think, play, do: technology, innovation, and organization
Auteur :
Dodgson, Mark / Gann, David / Salter, Ammon
Éditeur :
Oxford University Press
ISBN :
9780199268092
Date de publication :
14 juil. 2005
Dimensions :
23,4 x 15,7 x 1,7 cm
Poids :
445 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with implications for managers and public policy-makers. It outlines a scheme for the innovation process: Think, Play, Do.