Americanization and its limits: reworking us technology and management in post-war europe and japan
Éditeur :
Oxford University Press
ISBN :
9780199269044
Date de publication :
8 janv. 2004
Dimensions :
23,4 x 15,6 x 2,2 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This analysis of Americanization in European and Japanese industry after World War II, reveals the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and to create new hybrid forms that combined indigenous and foreign practices in unforeseen, yet competitive ways.