Marketing communication: new approaches, technologies, and styles
Éditeur :
Oxford University Press
ISBN :
9780199276943
Date de publication :
17 nov. 2005
Dimensions :
24,2 x 16,3 x 2,8 cm
Poids :
632 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an overview and analysis of the world of marketing communication in the 21st Century. This book focuses on developments in marketing communication, and is of interest to academics, students, and marketing professionals. It is intended as a supplemental reader for undergraduate, graduate, and MBA courses.