Marketing communication: new approaches, technologies, and styles
Éditeur :
Oxford University Press
ISBN :
9780199276950
Date de publication :
17 nov. 2005
Dimensions :
23,4 x 15,6 x 1,9 cm
Poids :
495 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is useful for those interested in marketing techniques and communication technologies of the 21st Century.