Art and science of marketing, the: marketing for marketing managers
Éditeur :
Oxford University Press
ISBN :
9780199285563
Date de publication :
15 sept. 2005
Dimensions :
23,3 x 15,7 x 2,6 cm
Poids :
702 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Blending the art of marketing with the science of marketing, this book shows how to implement marketing effectively to create and capture the value of the offers they make to their target customers. It also questions the usefulness of some marketing fads, and is useful for professional students of marketing, as well as marketing professionals.