Managing network resources: alliances, affiliations, and other relational assets
Auteur :
Gulati, Ranjay
Éditeur :
Oxford University Press
ISBN :
9780199299355
Date de publication :
15 mars 2007
Dimensions :
24,0 x 16,0 x 2,5 cm
Poids :
658 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.