Handbook of culture and consumer behavior
Éditeur :
Oxford University Press Inc
ISBN :
9780199388523
Date de publication :
14 mai 2015
Dimensions :
15,5 x 23,1 x 3,8 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
USA
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.