Building an international financial services firm: how successful firms design and execute cross-border strategies
Auteur :
Venzin, Markus
Éditeur :
Oxford University Press
ISBN :
9780199535200
Date de publication :
22 janv. 2009
Dimensions :
24,1 x 16,6 x 2,2 cm
Poids :
805 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the issues that arise for banks in their strategic choices as they move into new international markets. It focuses on fundamental strategic decisions such as when, where, and how to enter foreign markets and how to design the organizational architecture of the multinational financial services firm.