Oxford handbook of pricing management, the
Éditeur :
Oxford University Press
ISBN :
9780199543175
Date de publication :
7 juin 2012
Dimensions :
24,6 x 17,1 cm
Poids :
1826 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.