Strategic customer management: strategizing the sales organization
Auteur :
Piercy, Nigel F / Lane, Nikala
Éditeur :
Oxford University Press
ISBN :
9780199544509
Date de publication :
12 mars 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
653 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.