Business to business marketing: relationships, networks and strategies
Auteur :
Ellis, Nick
Éditeur :
Oxford University Press
ISBN :
9780199551682
Date de publication :
25 nov. 2010
Dimensions :
24,7 x 18,9 x 1,9 cm
Poids :
814 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.