Connecting with consumers: marketing for new marketplace realities
Auteur :
Kimmel, Allan J.
Éditeur :
Oxford University Press
ISBN :
9780199556519
Date de publication :
3 juin 2010
Dimensions :
24,6 x 19,1 x 1,7 cm
Poids :
775 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.