Strategic brand management
Auteur :
Rosenbaum-Elliott, Richard / Rosenbaum-Elliott, RichardPercy, Larry,Pervan, Simon,
Éditeur :
Oxford University Press
ISBN :
9780199565214
Date de publication :
10 mars 2011
Dimensions :
24,4 x 18,6 x 1,5 cm
Poids :
705 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.