Advertising: a very short introduction
Auteur :
Fletcher, Winston
Éditeur :
Oxford University Press
ISBN :
9780199568925
Date de publication :
24 juin 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
136 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.