Soft innovation: economics, product aesthetics, and the creative industries
Auteur :
Stoneman, Paul
Éditeur :
Oxford University Press
ISBN :
9780199572489
Date de publication :
4 févr. 2010
Dimensions :
24,0 x 16,1 x 2,7 cm
Poids :
733 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.