Inside marketing: practices, ideologies, devices
Éditeur :
Oxford University Press
ISBN :
9780199576746
Date de publication :
24 févr. 2011
Dimensions :
23,8 x 15,7 x 3,0 cm
Poids :
718 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.