Reconnecting marketing to markets
Éditeur :
Oxford University Press
ISBN :
9780199578078
Date de publication :
9 déc. 2010
Dimensions :
23,4 x 16,1 x 1,6 cm
Poids :
466 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.