Dictionary of marketing, a
Auteur :
Doyle, Charles
Éditeur :
Doyle, Charles
ISBN :
9780199590230
Date de publication :
24 mars 2011
Dimensions :
19,5 x 13,0 x 2,6 cm
Poids :
328 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.