Aligning for advantage: competitive strategies for the political and social arenas
Auteur :
Lawton, Thomas C. / Doh, Jonathan P. / Rajwani, Tazeeb
Éditeur :
Oxford University Press
ISBN :
9780199604746
Date de publication :
27 févr. 2014
Dimensions :
24,0 x 16,2 x 2,5 cm
Poids :
528 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.