Global marketing management
Auteur :
Lee, Kiefer / Carter, Steve
Éditeur :
Oxford University Press
ISBN :
9780199609703
Date de publication :
29 mars 2012
Dimensions :
26,5 x 19,3 x 2,4 cm
Poids :
1438 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.