Essentials of marketing
Auteur :
Baines, Paul
Éditeur :
Baines, PaulFill, Chris,Page, Kelly,
ISBN :
9780199646500
Date de publication :
28 déc. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
830 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.