Marketing research: tools and techniques
Auteur :
Bradley, Nigel
Éditeur :
Oxford University Press
ISBN :
9780199655090
Date de publication :
7 mars 2013
Dimensions :
24,5 x 19,0 x 2,2 cm
Poids :
1161 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.