Cultural strategy: using innovative ideologies to build breakthrough brands
Auteur :
Holt, Douglas / Cameron, Douglas
Éditeur :
Oxford University Press
ISBN :
9780199655854
Date de publication :
23 août 2012
Dimensions :
23,4 x 15,6 x 2,2 cm
Poids :
598 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.