Business strategy: managing uncertainty, opportunity, and enterprise
Auteur :
Spender, J.-C.
Éditeur :
Oxford University Press
ISBN :
9780199686544
Date de publication :
30 janv. 2014
Dimensions :
24,1 x 16,3 x 2,4 cm
Poids :
674 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined solutions to the opportunities that these uncertainties open up. It presents new approaches for managers, consultants, strategy teachers and students.