Branding the nation: the global business of national identity
Auteur :
Aronczyk, Melissa
Éditeur :
Oxford University Press Inc
ISBN :
9780199752164
Date de publication :
3 oct. 2013
Dimensions :
16,0 x 23,9 x 2,0 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
USA
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.