Sun tzu and the art of business: six strategic principles for managers
Auteur :
McNeilly, Mark R.
Éditeur :
Oxford University Press Inc
ISBN :
9780199782918
Date de publication :
26 janv. 2012
Dimensions :
20,6 x 14,0 x 2,5 cm
Poids :
363 g
Langue :
Anglais
Pays d'origine :
USA
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.