Analysis of the cognitive interview in questionnaire design
Auteur :
Willis, Gordon
Éditeur :
Oxford University Press Inc
ISBN :
9780199957750
Date de publication :
14 mai 2015
Dimensions :
20,6 x 13,5 x 1,8 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
USA
It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.