Marketing management: a european perspective
Auteur :
Norgan, Susan
Éditeur :
Norgan, Susan
ISBN :
9780201544473
Date de publication :
1 mai 1994
Dimensions :
23,5 x 17,2 x 3,7 cm
Poids :
1022 g
Langue :
Anglais
Pays d'origine :
USA
Introduces strategic issues which must be taken into account within marketing management today. The book covers exploration of marketing theory and functions from the point of view of added-value, to bring profits to an organization within qualified targets and control mechanisms.