Applied consumer behavior
Auteur :
Evans, Martin J.
Éditeur :
Evans, Martin J.Moutinho, Luiz,Raaj, Fred van,
ISBN :
9780201565010
Date de publication :
15 févr. 1996
Dimensions :
23,5 x 17,2 x 1,9 cm
Poids :
596 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
A concise and practical textbook that provides an applied treatment of the issues of consumer behaviour. Examples illustrate how the various points of theory can be applied; via case studies, problems, illustrations of marketing activity and clippings from the marketing press, mostly drawn from experience throughout Europe.